Notes from

Session Title : Barbershops, Trading posts, coffee houses, Parisian salons: How intimacy seals deals

Session leader name: Evelyn Rodriguez

Key participant names:

• Steve Portigal
• Amanda Willoughby
• Steve Hessel
• Pete
• Adrian Chan
• Magie Caroline
• Mike Rowehi

Questions

1. What is intimacy ? Does it work by making cold call?
2. How is networking done effectively and how is it done right?
3. Are web2.0 applications missing out on intimacy with their customers?
4. In blogging – Does hits decides no of viewers interested?
5. Is it a male/female thing?

Discussion Points

• How to use intimacy in web2.0 companies.. esp with their customers
• Need to go a party important but also requires right audience to create social network
• Missing aspect of intimacy in web design in web 2.0 applications. How to identify and enhance it
• Its important to understand that smaller is better ( smaller group in linkedin) rather than the general idea of bigger is better
• Difference between how woman and men maintain and view social network
• Social networking is not about trading visiting cards.. better to connect to 10 other people who I am intersted. same interests , human interests important.. Also visible in human interface
• For some product launches, even in fashion industry, a small audience launch is more effective
• www.thisnext.com - people recommend places they shop.. maintain local social network
• Anthropologie and how apple has been able to do a good job

Additional Ideas discussed

• It's Marketing 101 – Important to know what market segment is your social group in for you to interact – pete
• Intimacy in a different kind of way. – know your customer, know your segment but mostly a small group is more effective
• Layout of the stores important like clothing, grocery. It helps maintain intimate relationship with customer and makes people spend more time in your store
• Pete's application is to create a social network online and go offline to talk further. Effective in maintaining intimacy in local social networks – Pete .
• People personalities are important as genders- Steve Portigal
• Important to know how we perform in certain circumstances. Tools of introductions work in certain circumstances. Having pre-assigned roles work, especially for introverts to setup a safe zones to enhance their interactions
• Doing discovery before going to an event can help people like introverts to get started in a groups to maintain intimacy
• Designing social networking into technology has not been effective yet when you have a big group(linkedin.. etc)
• Hard to design such websites
• Putting human face to producer is important, example Farmers market. Maybe blogs are trying to do that in the companies like Microsoft? to create intimacy
• Traditionally we had producers and consumers.. now a personal connection to a thing is helping create intimacy
• New ways to experience stuff on web: - What works in terms to inviting people? - (Amanda)measure map for knowing how blog is doing. Get to know your audience better – invited audience one by one.

Larger companies have trouble doing that. Takes so much attention and time

• IPOD has figured out how to create sentimental value from a mass market
• Experience in using IPod works maybe due to its usage simplicity